New Looking Old Today

The UK Magazine New hit newsstands earlier this week, but with Britney escaping leaving the psych ward yesterday the mag looks out of date.  That is the major problem impacting the celebrity weekly landscape. 

Newsstand mags in the U.S. are now growing at the pace they were two years ago as they find themselves competing with 24/7 celebrity news coverage on blogs and web sites.  Readers know every second of a celebrities existence!  Unless these magazines find a new formula (I do have a good idea – and it’s too good for me to offer it up gratis) the category will continue to suffer.