Interactive site gives chance to provide feedback on covers

by Nicole Zerillo

Objective: Newsstand sales are significantly driven by the power of its covers. Tecktonik Media’s new Web site, CoverAwards.com, was created to provide media professionals and consumers with opportunities to interact and comment on successes and failures of print covers and Web site homepages, sometimes before they hit the market. “We’re evaluating magazine covers from all over the world and are interested in tracking what’s happening,” said Mark Pasetsky, editorial director and Tecktonik Media founder.

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