CRITIQUE: Why Portfolio’s Coverline is a Bust

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February 29th, 2008

portfolio.jpg

Boom!  What Boom!

Portfolio is not connecting with their readers in an instant.   And, that’s the problem with the headline.  I’m thinking that they’re talking about a boom in the U.S., which clearly isn’t happening! 

Move to the dek and you get that they’re talking about Iraq but I’ve already walked by this issue on the newsstand!

Better luck next issue.

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