Mark Pasetsky's Cover Awards

In an ongoing effort to revitalize her career, Lindsay Lohan now graces the cover of Paper Magazine.

Now it’s time for her to stop and do something else besides a magazine cover shoot!   It’s getting to the point where I’ve seen enough!

I thought she made a great move by posing on last week’s NY Magazine cover as Marilyn Monroe.  It was shocking and really got people talking.

But she’s quickly heading toward overexposing herself — no pun intended.

So if you are an editor coming up with a “creative” Lindsay cover concept, go back to the drawing board.   Not much more you can do here!

Just Don’t Ask Seventeen Magazine How They’re Doing on YouTube!

While dozens of magazines have partnered with YouTube to create brand channels, the $1.6 billion video-sharing site announced at the MPA 24/7 conference that it wants more, according to Folio.

But a partnership with YouTube doesn’t guarantee immediate success. Seventeen magazine’s recently launched channel has secured ONLY 373 subscribers. Ouch!

New York Magazine follows up its Lindsay Lohan cover with another buzz building cover.

The  photo is dramatic.  It’s an up-close black and white photo that captures her fun personality and charm.

Chelsea has been by her mother’s side during the entire campaign (and who can forget that campaign call to the women at The View).   It’s about time she received this type of recognition.

It anoints Chelsea Clinton as the “Clinton dynasty’s back-up plan.”

As Hillary fights for her political life in this year’s presidential campaign, could she actually be doing all this hard lifting so that one day her daughter Chelsea will be President of the United States?

New York Mag thinks that’s a possibility and it’s an astute observation.

Another new feature today on CoverAwards!   Can you handle it?

Well, welcome to Layout Tip!  If I see a layout that sucks or is good, I’d like to point it out so you can incorporate (or not) into your cover layouts.

Exhibit A is Grazia.  The cover of this issue feature not one, but two weight loss stories.  (Believe it or not, the Amy story is not one of them!)

On the left you have Posh and the top right there’s Courteney Cox.   Here’s the layout tip!  If you are doing any type of weight loss story, show me a before picture PLEASE!  Otherwise, the reader has a hard time believing the story.  Especially the Courteney Cox story.  Yes, she looks skinny but not that skinny!

Try it, and you’ll see the difference!

You know I was just asked that question!

See the email sign-up on the left hand side of the site, where it says “Join Our Email List.”

Well, it’s that freakin easy!  If you want to receive the first email EVER from CoverAwards, I suggest you sign-up very quickly.

Starting very soon, we will be distributing our weekly email, which will feature the COVER of the WEEK Award.

And, I promise, I won’t go overboard on sending you emails like other sites do.

So go for it!

xoxo
Mark

Welcome to a new segment on CoverAwards!  It’s called Photo Tip.  When I spot a good cover photo/technique, I’ll point in out to you all!   Isn’t that special.

Anyhow, here’s your first photo tip of the day. 

Notice that Star picked a photo of Posh touching her hair.  This type of photo stands out on the newsstand and adds a little bit of emotion to the cover.  

This is a much better choice than simply using  a headshot.  However, the picture would have been perfect if we had eye contact!

I Think That Was The Point.

It’s hard to focus on anything else on this cover besides Janet’s BOOBS!  There I said it!

Anyhow, moving on.  Wait, I can’t.  You’ve got to give Ebony credit.  A lot of other magazines would do something really dumb and cover up Janet’s boobs with type or something.  Not the editors at Ebony.  They basically let Janet’s HANG out.

They do ask a good question “Does Janet Still Have it?”  But wait, is that about her boobs or about her music?  If it’s about her boobs, it’s a DEFINITE YES.  If it’s about her music, I’m not so sure.  What do you think?