Trying to Supplement Copies Sold in Your Local Supermarket, Publishers Find Some Success in New Locations

“While magazines continue to lose racks in supermarkets, they are becoming innovative (NOT) and heading to nontraditional retailers and dollars stores,” according to Mediaweek.

 My Suggestion.  Try making a deal with Starbucks.

Yes.  I know that you all have tried this before.  But why not try it again?  It’s the perfect place for potential growth. 

Oh, but will consumers read the magazine and put it back on the rack?  Then create some type of device where the consumer has to buy the magazine from a machine and can’t put it back after they’ve read it!   Come on, it’s 2008!  You can do it!

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