Good Housekeeping, Woman’s Day BEWARE
YAHOO TO LAUNCH “SHINE, ” A NEW WOMEN’S SERVICE SITE!
YIPPE! OH, NO, I MEANT TO SAY…
Brandon Holley, Shine’s editor-in-chief, and former EIC of defunct magazines Jane and Elle Girl, is leading the charge for Yahoo! in developing a new woman’s site, according to Business Week’s Jon Fine.
That’s the first bad sign. How do editors keep getting top jobs when everything they worked on before folded?
The magazine will target women between the ages of 25 to 54 and focuses on fashion and beauty, entertainment, health, home, food, astrology, parenting, relationships, and work and money.
“Your usual suspects for a women’s magazine.” says Brandon Holley. (I’m totally NOT inspired.)
That’s also bad sign number two. I hope that Ms. Holley is keeping the secret formula to herself cuz this new site sounds like a total bore.
While women’s service magazines will continue to struggle on the newsstand, it doesn’t sound like they have to worry too much about the new Yahoo! initiative.
But don’t kid yourself, the women’s service category is F#@K#D unless they figure out how to build long-term relationships with their readers online!
