AdAge Reports on Dramatic Change in News Biz!
The Project for Excellence in Journalism concludes that the news biz is “undergoing a thorough but still unpredictable rewrite.”
One of the most interesting points in the report is the trend towards micro-reporting. “As news consumption becomes continual, more new effort is put into producing incremental updates, as brief as 40-character e-mails sent from reporters directly to consumers.”
It’s time for OLD media to wake up and embrace this approach not only online but in print as well. There’s no reason that tradional media can’t deliver these types of quick updates as they happen! We’re starting to see it happen from places like the WSJ and NYT, but that’s only a start.
