CBS EARLY SHOW “SPINS” RATINGS
Time to pop the champagne for CBS Early Show interim executive producer Rick Kaplan, who as you know replaced the much loved Shelley Ross?
Not just yet!
An industry insider tell us that a release sent out by CBS today, titled “The Early Show Post Increases In Key News Demographics and Total Viewers for the Week of March 17,” is missing one key point.
CBS ”forced some of its local stations to drop their local newscasts for the revamped CBS Early Show. By virtue of that (move), more viewers had to watch the CBS Early Show,” says the tipster. Now that’s one way to boost ratings.
For the complete press release, make the jump!
“THE EARLY SHOW” POSTS INCREASES IN KEY NEWS DEMOGRAPHICS AND TOTAL VIEWERS FOR THE WEEK OF MARCH 17
For the week of March 17, THE EARLY SHOW (2.1/7, 2.72m) posted gains in key news demographics: up +22% in adults 25-54 and up +11% in women 18-49 compared to the same week last year. THE EARLY SHOW also increased +2% in total viewers, compared to last year.
FOR THE WEEK OF MARCH 17:
Total Viewers ‘08 Total Viewers ‘07 Change
CBS 2,720,000 2,663,000 +2%
NBC 5,566,000 5,308,000 +5%
ABC 4,387,000 4,737,000 -7%
Adults 25-54 ‘08 Adults 25-54 ‘07 Change
CBS 1.1/7 0.9/7 +22%
NBC 2.2/15 2.1/15 +5%
ABC 1.7/12 1.7/12 n.c.
Women 25-54 ‘08 Women 25-54 ‘07 Change
CBS 1.2/7 1.2/8 n.c.
NBC 2.6/16 2.6/16 n.c.
ABC 2.2/14 2.3/15 -4%
Women 18-49 ‘08 Women 18-49 ‘07 Change
CBS 1.0/7 0.9/6 +11%
NBC 2.1/15 2.1/15 n.c.
ABC 1.6/12 1.8/13 -11%
Rick Kaplan is the interim executive producer of THE EARLY SHOW and the executive producer of the CBS EVENING NEWS.
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