Entertainment Weekly is gearing up for a redesign, according to WWD.  The magazine is holding a redesign “bake-off” to see who will oversee the transformation.  An EW spokesperson denied there was a “bake-off.”

BTW - a “bake-off” is held when the powers that be have absolutely no idea what to do with a magazine.  It’s often positioned as a “sophisticated” approach to welcoming new ideas but is in fact the lowest form of desperation.

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