US WEEKLY GOES INSIDE BEYONCE'S WEDDING!

As I predicted earlier this week, one of the celebrity weeklies would go for Beyonce’s wedding. 

I’m glad Janice Min followed my advice because this issue will sell very well!  (Except if People Magazine scored exclusive wedding photos.  Then, they are totally f%#c*d!)

The cover photo of Beyonce is stunning and she’s looking at you straight in the eyes.  This will really POP off the newsstand.

While the photo is strong, the main line “Inside Beyonce’s Wedding” is TOTALLY BORING.  Is that the best they could come up with? 

Janice does offer some NEW details in the dek that I don’t think the reader is aware of including two dress and 60,000 flowers.  By offering these types of specific details, the reader will believe that Us Weekly is delivering a unique story.

Moving on to Jamie Lynn Spears who was apparently “abandoned by her mama.”  I don’t get this inset.  It feels old!   Hasn’t her mom been with Britney for weeks?

Finally, Janice continues to offer political coverage on the cover of Us Weekly and I have to admit I thought this was a big mistake for a celebrity weekly. 

But after thinking about it for the past few weeks, I have to admit I was WRONG!   (Don’t fall out of your chair.)

Why?  Everywhere you go people are talking about the election.  And the candidates have become celebrities.  

In a time when there is very little happening in the world of celebrity, why not add them to the list?  Sure, many readers who support one side may be turned off by a story, e.g. Republicans obviously don’t favor this Bill and Michelle inset. 

But that is the case even in the world of celebrity.

Bottom Line:  Janice Min should not be so rattled this week.