Mark Pasetsky's Cover Awards

Consumer magazine publishers are having a tougher time selling ads in 2008 than they did in 2007.  No surprise!

 Who are the big winners and who are the losers?  Make the jump!

Which magazines had the toughest first three months?

• Scientific American is down 45.5 percent in ad pages 
• U.S. News and World Report is down 37.5 percent in ad pages
• Rolling Stone is down 32.6 percent in pages
• Advocate is down 30.3 percent in ad pages 
• AARP is down 23.8 percent in ad pages
• Entertainment Weekly is down 20.7 percent in ad pages
• National Geographic and SI’s “For Kids” editions are down 49.2 and 42.8 percent in ad pages

Which magazines bucked the trend?

• OK! magazine’s ad pages increased 37.9 percent 
• Everyday with Rachael Ray is up 38.1 percent in ad pages
• Guideposts is up 36.6 percent in ad pages
• Men’s Journal is up 21.7 percent in ad pages
• Fast Company is up 29 percent in ad pages

(FOLIO)

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