JANICE MIN'S US WEEKLY'S OBSESSION WITH SHILOH!

PASETSKY’S COVER CRITIQUE

I have to give Janice Min credit.

Why?

She started the baby cover trend with covers like this one.

Sure, babies have been on covers for years, but making a celebrity baby photo the main image is a Janice Min special.

And she obviously doesn’t have many other NEW tricks up her sleeve!

I feel like I’ve seen this SAME cover tens of times before.

It feels old – especially the pictures.

The line “Baby Album” is flat and lacks any sense of urgency.

One note on the sidebar, I can’t believe US Weekly included Eli Manning’s wedding photo on the cover.  Isn’t US Weekly a national celebrity weekly?  Who outside of the metro area will care about Eli’s wedding?

BOTTOM LINE: This cover WILL TANK on the newsstand.