OK MAGAZINE SAYS “KATIE HOLMES FIGHTS BACK”
Pasetsky’s Cover Critique
How do you know that In Touch had a super strong sale?
Not only did In Touch follow its own cover with basically the same story this week, it’s main competitor OK magazine comes out with Katie’s side of the story.
She’s fighting back and says “Don’t Mess with My Family.”
This is a stronger than usual line from the OK team.
It would be even stronger if there were specifics in the dek that backed up the headline.
In other news, Jennifer Aniston has a “new face.” My first question is where is the old one?
And we get to go to the gym with Britney. No thanks! Plus, this is a terrible picture for a “fitness” story.
Bottom Line: The readers don’t like a happy TomKat story, which means a BAD week for OK and ANOTHER week missing the rate base.
