OK ANNOUNCES "BRAD AND ANGELINA'S WEDDING OF THE YEAR!"

Pasetsky’s Cover Critique

It’s amateur time at OK Magazine!

This cover is absolutely HORRIFIC!

And if you didn’t know why US Weekly is $1 cheaper than Us Weekly & People, they show you why this week.

The OK! team obviously got very excited by the new photo of Angelina wearing a yellow dress.

Yes, this is exciting because she usually wears black.  For most magazines, that’s where the story ends.

Not for OK! magazine.

They decide to use it as its anchor for its “Wedding of the Year Story.”  (Which, by the way, has been done a 1000 times.)

And nothing says wedding like Angie in a — oh wait — it’s a yellow dress.  (Did they say – let’s throw caution to the wind and use it anyway?)

The details in the dek are laughable!

• “Shiloh’s Surprise for Brad”  What could that be?  Well it’s a surprise so one can’t prove it or disprove it.  (Very smart.  HA!)
• A red velvet cake - is OK kidding?
• Romantic honeymoon – what honeymoon isn’t romantic?

Bottom Line:  Not even close to rate base this week.  The only people that will buy this issue are simply attracted by pretty pictures and can’t read.  Believe it or not, that’s about 300,000 people.