NIELSEN ONLINE TO LAUNCH DIGITAL STRATEGIC SERVICES
The new Digital Strategic Services group promises to provide brands with research on what consumers are saying about them online, and what they can and should do to steer that conversation, reports Mediaweek.
“Consumer generated media has moved into the C-suite, and executives and brand managers face an unprecedented range of choices, from how much to invest in digital marketing to how to leverage social media in public relations,” said Nielsen executive VP Pete Blacksaw.
“We’re able to educate clients and help them make the right choices to seize digital opportunities to connect with consumers and grow their brands.”
