THE HILLS INC!

 It’s more than a show.

The Hills is now a sales-platform for each of the four stars reports Rolling Stone.

What are they each doing?

• Lauren Conrad premiered the Lauren Conrad collection this year at retailers including Bloomingdale’s.
• Heidi Montag has Heidwood clothing line and an album planned for the fall.
• Audrina Partridge is the “brand ambassador” for Russian label Kira Plastinina, coming to the U.S.
• Whitney Port even has a label called Whitney Eve.  “The women I design for are confident and career-minded.

My big question is when is Justin Bobby going to get his own clothing line?

(Rolling Stone)