IT’S OFFICIAL: TV GUIDE IS LOST


AND THEY HAVE NO ANSWERS

Pasetsky’s Cover Critique

Is this dek stolen from that old ad campaign from Radio Shack?

Remember — “You’ve Got Questions, We’ve Got Answers.”

Just asking!

Anyhow, I sit back in awe of this magazine’s creativity. The use of the name of the show with a question mark breaks new ground for this once reputable title. (Yes, I’m being sarcastic.)

THIS JUST IN…

Oh my! You are not going to believe this. It’s happened again. I’ve just received an email from an outsider at TV Guide, which looks like a transcript from a meeting inside TV Guide. I can’t believe this is happening AGAIN. (Two fake emails in two weeks.)

Should I print it??? Oh, I got so much love last week — especially from CoverAwards’ fans in New Jersey who have been told not to read this site. You know who you are — and so do I! HA!

I don’t know what to do. This is such a dilemma. Yes, I’m thinking out loud.

WTF? Why not?

WHAT WAS THE BIG DECISION MADE AT TV GUIDE THIS WEEK?

According to our outsider, there was a big decision made at TV Guide this week and we are the first to bring it to you. Here’s a (yes it’s faux but so much fun) transcript from inside TV Guide.

The Boss: Good morning everybody. Is everybody enjoying the new early hours. I love getting here at 7:00 a.m. Don’t you?

Subordinates: Moan.

The Boss: Well, it’s time to talk about our next issue and we have a very important change that we are making.

Subordinate: Are we changing the way we do the cover?

The Boss: Who cares about the cover? I have even bigger news.

Subordinates: Idle chattering. One editorial assistant raises her hand and asks what’s the big change?

The Boss: We’re adding a masthead to TV Guide! I will be working on this through the close of the issue so please do not disturb me AT ALL. This is very important that we get this right.

Subordinate: But what about the cover?

The Boss: Don’t you get it. We’re getting a masthead. My name of course will be in 20 point type and the rest of your names will be barely readable. But that’s the way it should be. This is MY MAGAZINE! MY MAGAZINE! MY MAGAZINE!

Subordinate: Will your name be at the top?

The Boss: Unfortunately not. But it will be just as BIG! Meeting adjourned.

And below is the new Masthead of TV Guide…

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IT’S OFFICIAL: TV GUIDE IS LOST 21 May 2008 / 11:40 am

[...] David Hinkle wrote an interesting post today onHere’s a quick excerptI’ve just received an email from an outsider at TV Guide, which looks like a transcript from a meeting inside TV Guide. I can’t believe this is happening AGAIN. (Two fake emails in two weeks.) Should I print it? … [...]

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