LOOKING FOR A SALES BOOST? LET'S TRY JEN ANISTON!

Pasetsky’s Cover Critique

Very good timing for First!

The mag decides to use Jen Aniston on the cover as she’s finally gaining heat in the media. Jen’s relationship with John Mayer has everybody buzzing.

What they won’t be buzzing about is this cover that is a DESIGN DISASTER.

It’s about Jen’s secret fat-buster. And what do we see?

Jen’s head!

Why don’t we see a full body shot? Or why don’t we see one of the hundreds of new photos of Jen in a bikini inset on the cover.

Instead there’s an inset of Mariah Carey – so strange.

Bottom Line: Strong sales because First is a good magazine despite its weak cover design.