Jeremy Davis, a partner at Format-Studio, tells CoverAwards that “Advertisers are not only interested in integrated campaigns, but they also know that run of site campaigns are not producing the kind of results that they did just a few years ago.

The trend is toward sites that enable advertisers to reach vertical niche markets where the click through rate is considerably higher. Publishers will find the more specific the audience, the higher the cpm rates that they can charge.”

For more information on Format-Studio, which helps publishers develop digital publishing strategies, please click here.

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