HOW SHOULD PUBLISHERS DEVELOP A DIGITAL PUBLISHING STRATEGY?
Jeremy Davis, a partner at Format-Studio, says, “Treat your digital division as a separate business and dedicate the right staff and resources to make it a success.
If you launch a magazine, it costs tens of millions of dollars. And while you may not need to spend that kind of money to launch a digital strategy, publishers need to understand that they are now also in the software business.
At least a third of their online effort requires designing and building new applications in order to compete not only with other publishing web sites, but also Internet-only brands that are much more nimble, and in many cases have had a big head start.”
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