WHAT DO YOU DO IF YOU'RE A SHOPPING MAG IN 2008

Besides totally panic?

No silly.

Here’s the TOP SECRET FORMULA:

Have cover lines that focus on free stuff and cheap style.

Throw in secrets to looking great and how to get a beach ready body (no shopping there) — and you’re done.

Plus, put on a celeb and say she’s Hollywood’s freshest funny girl – but inside have nothing funny.

There – done.

No, really done.

WTF is Lucky supposed to do right now? Actually, I retract my earlier statement. It’s time for Lucky to PANIC.

BTW – Do the editors at Lucky know that style UNDER $100 is not cheap for most of the country – even in robust economic times?

No, because they are writing for their NYC editor friends.