NATIONAL ENQUIRER BREAKS BIG BILL CLINTON STORY

Earlier today, I stated that the Enquirer was reporting that Bill Clinton’s mistress was Gina Gershon.

I pulled a wrongo on one front. (Yes, I can admit that.)

“It’s not Gina Gershon who is Bill Clinton’s mistress,” according to David Perel, Editor in Chief, National Enquirer.

Perel adds, “The mistress is 48-year-old Julie Tauber McMahon, the daughter of Michigan millionaire Joel Tauber, a top Democratic contributor during Clinton’s presidency and a personal friend of the Clinton family.”

Why did I say wrongo on “one front?” (Because I have a super large ego – no silly).

When I’m critiquing a cover, I look at it from the newsstand buyers’ perspective. I try not to provide the inside details since many buyers compulsively buy the magazine simply by looking at the cover.

In the case of this week’s National Enquirer cover, I still believe that readers will think that the mistress is Gina Gershon.

But, if the National Enquirer PR team does a good job in getting the story out, then we should hear a lot more about this in the media and the National Enquirer will have a good week. I think Fox is waiting for your call.

Congrats to the Enquirer on breaking this big story.

For full details, click visit the National Enquirer’s web site here.