OK MAG: I CAN'T BELIEVE THIS IS FOR REAL!

Pasetsky’s Cover Critique

This cover is TWISTED, STRANGE, SICK AND JUST PLAIN WEIRD.

Obviously, Shiloh sells for the weeklies or they wouldn’t keep putting this poor child on the cover of the magazines.

But this one is one of the most ridiculous covers I’ve seen.

The sad thing is that at least 300,000 people will actually decide to buy this issue and support the category’s Shiloh addiction.

Breaking News: This Just In

I just received an email from an internal meeting at OK magazine discussing the state of affairs at OK! What timing!

Apparently, the EIC is discussing this week’s cover and just everything in general:

“You can be so proud that, from now on, it will be unremarkable for Shiloh to be on a cover of a magazine, unremarkable to have Shiloh on the cover even though our competitors have done it several times, unremarkable to think that Shiloh can be on a cover every week and readers will still buy the magazine.”

“To those who are disappointed that we didn’t sell a lot of issues with Charlie Sheen’s wedding, especially with the amount of money we spent, it would break my heart if, in falling short of rate base, I in any way discouraged any of you from pursuing your personal goals of working at the number one celebrity weekly.”

“Together, Shiloh and OK will achieve a new milestone essential to our progress of OK Magazine, part of our perpetual duty to continue this disturbing yet profitable trend.”

“Now, on a personal note, when I was asked what it means to be a woman placing an innocent child on the cover of a national magazine, I always gave the same answer, that I was proud to be destroying this child’s life, but I was doing it because I thought I could sell the most copies. But I am a woman and, like millions of women, I know there are still barriers and biases out there against OK Magazine, often unconscious, and I want to build an OK Magazine that America respects and embraces the potential of OK.”

“The way to continue our fight now, to accomplish the goals for which we stand, is to take our energy, our passion, our strength and do all we can to help make our Shiloh cover the biggest seller on the newsstand this week.”

“Now, think how much progress we’ve already made. When we first started, people everywhere asked the same questions. Could OK Magazine really succeed in the U.S.? Well, I think we answered that one.

In conclusion, OK Team. Yes we can!

I’m so totally inspired.

(The above was a faux transcript from a meeting at Ok Magazine – but it could’ve happened)