ATTENTION PUBLISHERS: HOW TO SAVE MEDIA SALES?
That’s the big question many publishers are asking in this continuing volatile media environment.
Many publishers are seeing a decline in traditional advertising pages and are increasing their focus on selling their online efforts.
Are Rewards Programs Better than Cash?
An effective rewards program can drive this transformation of a sales force, and media companies should be rewarding behavior, not just sales figures,” according to Incentive Magazine.
According to Tom Taraci, CEO of TJT Motivation, a company that specializes in developing incentive marketing programs featuring high-end brands, “Travel is one of our most successful incentive offerings. We are also seeing great success with programs that feature customized clothing for both men and women as well as thin flat screen televisions.”
Who doesn’t want an exotic beach vacation?
How to Get a Motivational Program Started
One approach is to “indentify superstars within the company” and rewarding these individuals on a short-term basis that build up to a larger initiative with bigger prizes. Once the others see these “stars” being rewarded, the other sales people will be more likely to “get on the bandwagon,” according to Incentive Magazine.
Another rewards strategy is to “reinforce collaboration within sales teams as well as spark some healthy competition. Some companies are still separating their traditional and online sales teams - and this can help them work more effectively together.”
For more information on how to start an effective motivation program for you sales staff, email Tom Taraci at TJT Motivation here.
