ENTERTAINMENT WEELY PUBLISHER SAYS STARS ARE NOT LIKE US

“Our audience doesn’t care that celebrities are just like us,” says Scott Donaton, publisher, Entertainment Weekly.

They want us to focus on what makes them special. Everything we do will enhance that. So our photo section is being relaunched with our design changes.

The name is changing from “The Scene” to “First Look.” We’re getting rid of any pictures of celebrities outside of what they do as performers.

The section will have all-exclusive photography, and it will all be character- and performance-based. This is what our audience enjoys most from us, and we’re going to give them more of that.”

When is all this happening? Issue 1001.

(Source: Advertising Age)