IS STARBUCKS UP FOR THE CHALLENGE?
Starbucks has faced its share of trouble over the past year including earnings drop and customer sales declining.
“In a perverse way,” says Howard Schultz, Chairman, Starbucks, “if someone said to you, ‘You hoped this would happen?”
No, absolutely not.
But there’s a piece of me that is embracing this underdog thing where people are counting us out, because they’re going to be wrong. I promise you that. They’re going to be wrong.”
We’re not this young, beloved, entrepreneurial enterprise anymore,” he concedes. “We have to do business in a different way, And now we’re being tested, for the first time.”
On a personal note, I really glad they opened up a Starbucks on 24th and 7th. It was really strange how there wasn’t a Starbucks from 24th to 14th street.
