WHY CAMP ROCK IS JUST LIKE THE CELEBRITY WEEKLIES
Did you hear?
Camp Rock scored big time in the ratings on Friday - reaching nearly nine million viewers.
Our sister site Shakiki.com covers young Hollywood so I watched the movie - and wasn’t really sure what to expect.
After about twenty minutes, I knew exactly what I was getting. A carbon copy of Disney’s highly-successful High School Musical franchise.
Joe Jonas was basically Zac Efron’s character. Demi Lovato was the Vanessa Hudgens’ character. And the story line of course ends with the two of them together. I could go on, but I don’t want to bore you.
Will the kids realize Disney’s master plan? (Create ten different versions of the same movie - but just used different stars) Only time will tell.
So why are the Celebrity Weeklies just like Camp Rock?
And now I take a sharp turn to my comparison to the celebrity weekly category.
For too long, the category has been following a formula - one that is tired, lacks creativity, and is simply boring readers.
Let’s take last week for example. There were three, yes three, Angelina Jolie covers and she hasn’t even given birth yet to the world’s most anticipated twins.
Star Magazine: Angelina Jolie Scared
In Touch: Brad & Angelina Crisis at Home
OK: Brad & Angie Adopting a Boy
There was one risk taker - and that went to Us Weekly which featured Barack Obama & Michelle Obama.
US: Barack Obama & Michelle Obama
Unfortunately, the tired formula for the celebrity weekly category moves inside the pages of the magazines where each one features the same sections, stories, celebrities.
Who wore it best, better or best? Who cares?
Stars are like Us, Stars are…you get my point.
Want proof that the readers have caught on? Well, you’ll see for sure when the ABC numbers come out in August and there is a sharp decline of the celebrity weekly category on the newsstand.
What’s the solution for this tired dilemma? That’s a pricey question - and I’m sure that very few have the answer.
