HOW DO YOU SPELL DISASTER? US WEEKLY
Dear Janice,
Last week you took a risk and I applauded you for it.
Placing Barack Obama and his wife Michelle on the cover was a bold move.
Fast forward to this week and what do you do?
You put a story on the cover that NOBODY cares about.
Who is talking about Reese and Jake? Do you really think anyone cares that Jake is moving in with Reese?
This is at best a feeble effort to showcase a breaking news story on the cover of Us Weekly. Hmm. I can’t really remember the last time that Us Weekly has broken a big story. Can you Janice?
While the readers won’t buy this story, you’ve made all of your competitors very happy today. This cover is so off the mark that Us Weekly readers will be flocking to the other mags when they see this cover.
Well, as they say in the celebrity weekly space, there’s always next week - if there is a next week.
xoxo
Mark
P.S. Are you enjoying your summer vacation?
Related Links: Pasetsky’s Cover Critiques
People: Heather Locklear Rehab
National Enquirer: Dr. Phil Cover
Life & Style: Partying to Mom’s Cover
TV Guide: Hot Bods Mario Lopez
