HEARST CLOSES QUICK & SIMPLE
Today, Hearst announced the closure of Quick & Simple - but declared it will be keeping its web site open (www.quickandsimple.com).
For how long is anyone’s guess.
This news is not surprising - especially when you look at Quick & Simple’s cover choices, which recently varied dramatically from cover to cover.
This marks good news for Bauer Publishing - which publishes the most successful women’s weekly in the U.S. — Woman’s World.
The timing of today’s announcement is not surprising, especially as we head into the holiday weekend.
For recent Quick & Simple covers as well as the Hearst company statement, make the jump.
Related: Recent Quick & SImple Covers!
Here’s the official company statement issued today.
Hearst Magazines has made the decision to cease publication of the print version of our women’s weekly Quick & Simple, effective with the July 29 issue, on newsstands July 21, and focus on its newly enhanced Web site. Since its launch in August 2005, the magazine has attracted a growing consumer base and excellent advertiser response. However, due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly.
Quick & Simple’s revamped Web site (www.quickandsimple.com) offers useful tips, advice, information and recipes to time-pressed, value-conscious women across the country. It features a new design, better navigation, an extensive recipe finder, and deeper content, including new blogs, daily horoscopes, exclusive online coupons and expanded community.
We remain committed to introducing and acquiring print titles, investing in our established ones, and growing our new Digital Media unit, which now manages 23 Web sites and nine mobile sites.
