COVERAWARDS' EXCLUSIVE: OK! Magazine Scores Exclusive Photos of Matthew McConaughey's Baby Levi

Sources reveal exclusively to CoverAwards that OK! Magazine will feature the first baby photos of Mathew McConaughey’s baby Levi. When we called OK!, executive editor Rob Shuter said, “I don’t comment on upcoming covers.”

This will be another major blow to People magazine as well as Us, InTouch, Life & Style and the rest of the category – especially after this week’s Jamie Lynn Spears’ baby cover.

OK! is obviously getting serious about boosting its sales during this critical summer period when there are many more readers picking up magazines at the newsstand.

The key long-term is holding on to them in the fall. That’s the big test. And, time will tell.

Posted by: Mark Pasetsky