LIFE & STYLE SERVES UP SECOND BEST BABY COVER

I have to admit. I wanted to look inside this issue and see the baby pictures making this a strong cover for LIfe & Style.

The big problem for Life & Style this week in one word is OK!

With OK! featuring Jamie Lynn Spears’ exclusive baby photos, this will be a very challenging week for Life & Style.

However, when you look at the cover of Life & Style, it does include a photo inset of Jamie Lynn. This may make many newsstand buyers think they are getting the same pictures featured on the cover of OK! Plus, they’re promised 16 other cute babies.

Bottom Line: Would be a very strong sale – especially in the summer – any other week but this week.

Posted by: Mark Pasetsky