AN ALIEN – Oh Wait! It's Mary-Kate Collapsing LAST MONTH

This is a BAD, BAD, BAD cover.

Like its sister titles Globe and National Enquirer, Star magazine comes out of left field and selects a Mary-Kate Olsen story for its main cover.

Clearly, this is…

not a new story. The inset of Mary-Kate collapsing is “from last month.”

Plus, the main headline is a question. Whenever the magazine asks a question, you know that they most likely DO NOT have an answer.

There’s also very strong competition on the newsstand this week making this one a possible DISASTER on the newsstand.

Bottom Line: Stop counter programming! Give the reader the stories that they are talking about!

Posted by: Mark Pasetsky