AN ALIEN - Oh Wait! It’s Mary-Kate Collapsing LAST MONTH
This is a BAD, BAD, BAD cover.
Like its sister titles Globe and National Enquirer, Star magazine comes out of left field and selects a Mary-Kate Olsen story for its main cover.
Clearly, this is…
not a new story. The inset of Mary-Kate collapsing is “from last month.”
Plus, the main headline is a question. Whenever the magazine asks a question, you know that they most likely DO NOT have an answer.
There’s also very strong competition on the newsstand this week making this one a possible DISASTER on the newsstand.
Bottom Line: Stop counter programming! Give the reader the stories that they are talking about!
Posted by: Mark Pasetsky
