Janice Min Turns to Faux News Headlines to Boost Sagging Newsstand Sales
Reports have suggested that Jann Wenner wants to sell Us Weekly.
Today’s New York Post provides further evidence as to why he may “want to take the money and run.”
Us Weekly’s sales are down for the first-half of 2008, but Janice Min insisted that “the magazine has had eight years of spectacular growth,” but “record gas and food prices” have worked against them in the first half of this year.
As CoverAwards has predicted, editors would begin to use “gas” prices as an excuse, instead of owning up to developing TERRIBLE covers.
“While conceding that newsstand sales had slipped in the first half, Min said the magazine is off to a good start in the second half, thanks in large measure to breaking the Alex Rodriguez-Madonna dalliance.”
How is Janice Min really getting Us off to a good start?
It’s by turning to covers featuring FAUX HEADLINES like this one:
As you can see…
Us Weekly declared “It’s Over!”
Not only has Madonna denied that her marriage is over, Madonna & Guy Ritchie have been spotted together numerous times.
Sure, it looks like Madonna and Guy are having marriage troubles, but is the marriage OVER?
The true definition of “It’s Over” is when the couple is officially kaput, e.g, they have moved out on each other or they have filed for separation or divorce.
Now, we are seeing why Us Weekly is turning to these types of faux cover headlines.
Sales are down.
Posted by: Mark Pasetsky
