OK! Raising Cover Price Probably to Cover Baby Picture Costs
How do you continue to score big photo gets like this Jamie Lynn Spears’ baby pic?
First, you have a wealthy owner by the name of Richard Desmond who is believed to lost well over $100 million since its launch,” according to the New York Post.
And, you increase the cover price. This week, it raised it’s cover price to $3.49 from $2.99.
But the news looks promising for OK! Why?
Through May, it’s running 1 percent above its new rate base guarantee of 900,000 - and winning many big photo contests over People Magazine, reports the Post.
As CoverAwards broke exclusively, OK just won the right to publish the photos of Matthew McConaughey’s baby Levi.
We also shared with you last night that OK won the baby photos for Jessica Alba.
“We’ll have a trifecta of baby photos over the next three weeks, Jessica Alba, Jamie Lynn Spears and Matthew McConaughey…,” said OK! Publisher Tom Morrissey.
In somewhat related news, EIC Sarah Ivens just got engaged. Congrats Sarah.
Posted by: Mark Pasetsky
