People Magazine Still on Top: Competition Left Speechless
Circ Matters said Larry Hackett’s People is 9.4 percent above its rate base guarantee of 3,425,000 copies a week from subscriptions and newsstand sales - and improvement over 2007, reports the Post.
Why is People winning?
Much of this success can be attributed to the magazine’s big investment in photos like J. Lo’s twin baby pics which sold 2.2 million copies on the newsstands.
However, the mag faces a tough road ahead as OK! magazine is continuing to score more and more celeb baby photos.
