ANGIE HAS A BOY & GIRL: Who Called it Right and Who Called it Wrong?

What an evening.

Yesterday evening, In Touch INCORRECTLY broke on its web site the exciting news that Brad Pitt & Angelina Jolie had twin girls.

Now, as CoverAwards just shared with you, Brad & Angelina had a boy and a girl.

Looks like In Touch should have gone with its recent cover which said exactly that! Instead, their report from yesterday said she had two girls like…

Star Magazine had said on the cover of a recent issue!

This might be a bit of inside baseball for you – but let me explain how this type of thing happens in the celebrity weekly space.

A source from the hospital might – and I say might – leak the info to one of the magazine and the magazine feels confident enough to go with this type of headline on its web site or cover.

But, the chances of that information being 100 percent certain are very rare – especially when it comes to a couple like Brad Pitt & Angelina Jolie who are the most guarded celebrities on the planet.

What’s also important to note is that these magazines think the readers will not remember if they made a mistake in making this type of call. That’s pretty sad, right?

But CoverAwards will continue to keep a close eye on the celebrity weeklies so they don’t get away with this type of shady business!

Bottom line: It’s all about sales & traffic. Magazines in the celebrity weekly space will continue to make this types of bold headlines months, and as we learned tonight, moments before the celebrity gives birth because these stories usually generates big sales, traffic and publicity.