ALLURE'S LINDA WELLS KNOWS HER READER

This is a very strong cover from Linda Wells and Allure Magazine.

With news of a faltering economy and banks closing, the magazine presents and issue with cover lines that don’t scare off the reader.

The main line is “Tons of free Stuff.” That’s cool ’cause you don’t have to buy anything.

What else did she get right?

Then there’s the sexiest hair ever line. Women love reading stories about hair and this is a topic for good and bad economic times.

When it comes to the magazine’s diet story – it’s about a pill. Again, it’s not a story about an expensive diet program.

The only line that requires a shopping component is the best fall fashion line. But, readers want to be in the know so they can buy those styles for less when they are ready to do so.

On the main cover image, it’s a soft image of Victoria Beckham – and don’t think Posh wasn’t prepared to give that quote. It’s an attempt to humanize her ice-queen image.

Posted by: Mark Pasetsky