VOGUE & IMG LAUNCH REALITY TV SHOW

Vogue has teamed up with IMG to create Project Runway, America’s Next Top Model, Make Me a Supermodel Model.Live in an effort to attract a younger audience and capture marketing dollars, reports the WSJ. The show will follow three models as they walk runways, go to casting calls and do other modely things like look good.

The first of 12 eight-minute episodes launches Aug. 19 on-demand on Vogue.tv. As you can see from the trailer, they are really pushing the “realness,” factor. However, IMG Media Executive Producer Russell Quy, says, “Obviously we are going to censor stuff. We don’t want to embarrass anybody.”

What does this translate to? You won’t see them smoking, drinking or engaging in any behavior that could turn away advertisers.

Sounds exciting.