Why This Cover of Cosmo Style Featuring Gwyneth Platrow WILL TANK on Newsstands!
Kate White’s Cosmo is one of the most successful magazines in history.
And this spin-off issue Cosmopolitan Style & Beauty is an example of how powerful this brand is.
But I believe this issue will not do well.
Why?
Gwyneth Paltrow is not a big seller in the U.S.
Plus, the topic is too narrow for the majority of American women.
The headline is “Gwyneth Paltrow. How she got her sizzling new look.”
How many women in this country look like Gwyneth? Think about it. Gwyneth is super-thin, fair skinned, and has blond hair.
How many women look at Gwyneth and see themselves in her?
Not many.
