MEN’S VOGUE SHOWS OPTIMISM, RATE BASE INCREASE
Men’s Vogue will increase its rate base by 50,000 copies as of its February 2009 issue, to 400,000. This is despite the fact that the title has seen a 4% decline in ad pages.
With the rate increase Men’s Vogue will still be much smaller than GQ, whose rate base is 875,000, but IS gaining on Details who has a rate base of 425,000.
Post by: Mara Siegler
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