TV GUIDE: I Saved The Worst for Last
There’s not much to say anymore about TV Guide.
It looks like it’s attempt at going younger with its MIley Cyrus, Denise Richards and Mario Lopez cover did not pay off at the newsstand.
Why?
The past two weeks have gone back to the old TV Guide. From last week’s X-Files’ cover to this week’s Mad Men cover, it’s TV Guide as usual.
Its basically a fanzine for those that like a particular show.
And, if you don’t like the show, you won’t buy the magazine.
That’s why the magazine will continue to tumble on the newsstand.
Making things worse, take a look at the main cover line.
Is there any reason that the editors have to end the line with a question mark? If they can’t be certain about this statement, don’t ask it.
And the dek is typical of TV Guide. It’s editors writing for other editors and “industry types.” Think about it. “Why we and the Emmys!” just can’t get enough of Mad Men. This is not written for the reader on any level.
Bottom Line: Where does TV Guide go from here?
