COVERAWARDS TO LAUNCH MULTIPLE EMAIL NEWSLETTERS: Signals Overt Campaign to Be Purchased by Viacom for $1 Billion

Hey, why not?

If Daily Candy can get sold for $125 million to Comcast, we’re setting our goals a little bit higher.

It seems the deal was all about the Daily Candy’s emails and Viacom was willing to go as high as $120 million, according to Mediabistro (which sold for a lot less).

I’m assuming Viacom is still on the prowl.

Sumner Redstone – I’ll be ready for your call. Just a reminder, I used to work there and it would be real fun to work together again.

Just give me a few weeks and we’ll be ready to go.