Globe Magazine Delivers Sad News About Ted Kennedy's Cancer

A key detail was released this past week and Globe jumped on it.

Reports surfaced of Ted Kennedy taping a video for the upcoming Democratic convention and boom Globe had its cover.

Yes, there are additional details inside the mag – all of them very sad. For example…

The cancer is spreading very quickly and Ted is losing his memory. He can’t even remember names of some of his family members.

But, the key lesson to learn from Globe today is that the use of this key detail led the magazine to develop an overall cover story that is emotional and compelling.

And, of course they found a picture of Ted Kennedy waving goodbye – which matches the headline but feels a bit over the top.

Bottom Line: A lesson in how to build a cover story.