For the second week in a row, the National Enquirer decides to make its huge story on John Edwards simply an inset on the cover promising new details.

I don’t get that strategy at all.

John Edwards’ confession on ABC has been the big story everyone is talking about - besides the Olympics and the election.

While the Mary-Kate story is strong - it feels a bit late.

The case is closed and who’s talking about Mary-Kate right now?

Perhaps, the National Enquirer thought all the magazines would jump on the John Edwards story and it would be cancelled out on the newsstand?

In a moment, you’ll see that’s true in one case - but ONLY ONE.

Bottom Line: The John Edwards’ scandal has put the National Enquirer back on the map and people believe it for the first time in years. It should have been the main cover!

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