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The latest Portfolio features NBC’s chief honcho Jeff Zucker and asks what’s his plan.

In the end, it’s all about multi-platform programming.

But for now, I bet Jeff Zucker isn’t worried.

The Olympics are scoring record ratings:

• An average estimated audience of roughly 40 million were tuned in during the 10 o’clock hour to watch Phelps capture the 200-meter butterfly and his 10th career Olympic gold medal.
• Traffic remains heavy on NBCOlympics.com, with the number of video streams through Tuesday for the Beijing Games (17.7 million) more than eight times those for the 2004 Athens Games (2.2 million).

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