US Weekly Wins Gold with Olympic Cover Starring Shawn Johnson and Nastia Liukin
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Cheezy headline by yours truly - but it’s true.
This is a perfectly timed cover and topic choice by Us Weekly.
While the rest of the category focused on the usual suspects, Us goes for the hottest story of the week - The Olympics.
Plus, they made an even smarter move by focusing on the gymnastic stars Shawn Johnson and Nastia Liukin (while still including Michael Phelps as an inset.)
Why is this such a shrewd move?
You will see a ton of Michael Phelps’ covers. Just check out these covers that have already appeared on the newsstand and this Sports Illustrated cover debuting today.
On another note, the Michael Phelps line “from bullied kid to hero” is very emotional and rounds out the cover nicely.
Bottom Line: Develop a cover topic that everybody is talking about and you win on the newsstand.
Related:
Sports Illustrated Michael Phelps’ Cover!
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Who is the Biggest Winner in this Year’s Olympic Games? NBC
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People Magazine’s Historic Ellen DeGeneres Wedding Cover
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