How Lucky is Jessica Simpson? She Scores the Cover of People Magazine!
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This is a huge test for Jessica Simpson this week.
She somehow scores the cover of People magazine and receives an incredible puff piece that would have most celebrities in tears of joy.
If this cover does well, it will roll out an entire new level of Jessica Simpson stories about her relationship with Tony Romo. (Splitting, cheating, marriage, babies, etc.)
If the cover bombs, you will not see Jessica Simpson on the cover of a celebrity weekly for a LOOONG time.
Why?
People is like the New York Times in the celebrity weekly category. It often sets the agenda for the celebrity news cycle.
In other news, People confirms that Joe Jonas is dating Taylor Swift. (This would have been a stronger seller on the newsstand.)
Bottom line: This Jessica story feels more like an inset to me than a full-cover. Masterful for Jessica but not so for People magazine.
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