Life & Style Magazine is New and Old at the Same Time
To buy the latest issue of Life & Style, visit Universal News here.
So, it’s a new cover - with OLD stories.
The big question for Life & Style this week is whether or not readers will want to read what looks like a recap of the summer’s biggest stories?
But, there’s something clever about this cover that you may not notice at first glance. (I was surprised that I missed it!)
What am I talking about?
Like sister title In Touch, Life & Style is banking on the Brad/Angie/Jen triangle. Did you notice that Angelina/Brad and Jen/John are the main stories? There must be something in the water?
From a visual standpoint, this is what many newsstand buyers will respond to on the newsstand and, yes, buy the magazine.
A newsstand purchase is impulsive and this simple visual connection will resonate.
Bottom line: Life & Style’s cover is not really about the Best & Worst stories of summer. It’s about connecting Brad/Angelina & Jen. And, that’s still a good thing.
National Enquirer: What happened to the John Edwards’ story?
Globe Magazine: Ted Kennedy’s secret affair with Jackie O!
Star Magazine’s best and worst beach bodies cover
In Touch rolls out the Brad/Jen/Angie triangle
Jessica Simpson is the cover of People Magazine
Us Weekly’s exlcusive with Shannen Doherty
