Us Weekly Losing Subscribers Over Palin Issue: Should Us Press the Panic Button?
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Us Weekly has been receiving a ton of heat over its Sarah Palin cover (above.)
MSNBC is reporting that the magazine has lost thousands of subscribers in just the first 24 hours following the printing of the issue.
“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.
Should Us Weekly be panicking over these types of reports?
Absolutely not.
The magazine will come out with a completely different cover next week and the week after that.
Readers in the celebrity weekly category do not have a long memory - and in this case - it won’t be any different.
As for the reports of thousands of subscribers fleeing, it would be nice if the source put their name on the record.
Otherwise, it sounds like a petty jab from a competitor.
