What Did Teen Vogue Forget About Malls?

The Teen Vogue Haute Spot is now open in the Mall at Short Hills in New Jersey.

But the magazine does not intend to sell merchandise, according to reports.

Sounds exciting, right?

The store instead will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them.

So what’s the problem?  Malls are NOT COOL!

Placing a brand like Teen Vogue in a mall environment is the biggest marketing blunder I’ve seen — well — at least today.